Game of Thrones Slots Casino

Data-Informed Creative Direction, where Performance Meets Prestige

Client

Zynga

Date

2021 – 2025

Services

Developed and scaled high-performing creative, aligning brand authenticity with data-driven user acquisition strategies to maximize growth, player engage-ment, and lifetime value.

New User Campaigns

Clickbait Campaign: Content Refresh for New Users: Wrote concept/ script, directed art style, set direction, talent selection, and provided project art guidance. Filmed/Edited by Apptamin Studios, UK, 2024-25

User Acquisition
Strategy​​​​​

Performance, Precision, and Brand Integrity

Each campaign was informed by live performance data, evolving market conditions, and audience insights, enabling rapid iteration and strategic optimization to maximize ROI and ROAS.

Working within established brand guidelines while pushing creative boundaries, we developed high-performing assets tailored for paid media ecosystems, including DSPs and cross-channel acquisition funnels. Every execution balanced measurable performance with narrative depth, ensuring conversion without compromising brand authenticity.

“The first word that comes to mind when I think about what Ryhan brings to a team is passion. He’s meticulous, incredibly creative, and thoughtful. He cares about the brands he supports and represents them well.”

Aron LuSEN
VP CREATIVE SERVICES | ZYNGA

CTV Broadcast Campaigns

6s BUMPER Ads for GOTS: Wrote concepts/ scripts, directed art style, and provided project guidance -Filmed/Edited by Apptamin Studios, UK, 2024-25

Appstore Videos & Icons

Optimizing video for Google Play and Apple Appstore App Previews.

3D Slot Machine Render

Created 3D Rendering of Slots Machine to combat Market Trends

User Acquisition Reels

Ongoing content for campaigns, optimized for ROI/ROAS.

© 2025 Resleff Creative LLC. All Rights Reserved. Disclaimer: All logos and trademarks for Zynga, Game of Thrones Slots Casino are used for portfolio display purposes only. No affiliation or endorsement implied by the respective owners.