Playable Ads

Creative direction, generative AI production, motion design, and HTML5 playable development across four mobile game titles.

Client

Fumb Games

Date

May – Sep 2026

Services

Interactive Ads

I partnered with Fumb Games to develop performance-focused advertising creative across four mobile titles.

Selected Playable Concepts ―

From Playable to Performance

Playable ideas. Real results.
Playable ads that turn curiosity
into meaningful action.

bm_expansion

Expansion  |  Bitcoin Miner. 

bm_bitdoku

Bitdoku

  | 

Bitcoin Miner. 

be_simusatsgen

Simulated SATs Generator

  | Business Empire.   

Tap Screen to Play

“Working with Ryhan again was a pleasure. He brought creativity, thoughtfulness, and a strong problem-solving mindset to our playable ads, while staying responsive and adaptable throughout the process. He was dependable, collaborative, and always willing to explore new ways to bring our ideas to life.”

Emma Clarkson-Short, Creative Strategist

Building Playables To Scale

Over six months, I partnered with Fumb Games to produce 15 HTML5 playable ads each month across four mobile titles: Idle Mine Tycoon, Bitcoin Miner, Business Empire, and Blocks of Bitcoin.

Using Playable Maker as the development platform, I created concepts rooted in each game’s brand, core mechanics, and player motivations, then expanded them into interactive ad experiences designed for performance marketing.

The work combined creative concepting, AI-generated assets, art direction, gameplay experimentation, UI design, animation, and hands-on playable development, allowing ideas to move quickly from concept to testable creative.