Connected TV & Broadcast
Connected TV and Broadcast are where brand meets humanity.
I led the end-to-end development of multiple CTV and broadcast campaigns, from concept and scriptwriting through creative direction and final execution. Each spot was crafted to translate product value into compelling emotional narratives that strengthen brand connection and drive user loyalty.
Emotional
Connections
Rule of Seven 7
Marketing is about building recognition that leads to trust. I follow the Rule of Sevens: people typically need multiple meaningful touch points before a brand truly sticks.
Strong CTV and broadcast campaigns are not one-off spots. They are cohesive systems. Consistency, smart variation, and strategic timing ensure a brand shows up in ways that feel familiar without feeling repetitive. When audiences encounter a message across formats and contexts, credibility grows.
This is how I approach advertising: not as isolated deliverables, but as a connected brand experience designed to build trust and turn awareness into action.
Everyone Wears Red Shoes – Official Promo
A fully conceived and directed live-action promo for Wizard of Oz Slots celebrating 10 years of the game. I developed the concept, wrote the script, storyboarded, oversaw production with Northwoods Revolution, guided wardrobe, and provided editorial feedback to shape the final piece. The film highlights fans expressing their love for the game through themed footwear while celebrating the iconic characters, adventures, and rewards of Wizard of Oz Slots.
Game of Thrones Slots: High-Impact UA Creative
A click-driven Game of Thrones Slots Casino ad produced in collaboration with Apptamin. I led the creative direction, taking the concept from initial idea to final execution while shaping tone, pacing, and overall visual approach. The result is a fast, attention-grabbing piece that highlights the excitement of exploring Westeros one spin at a time.
Hit It Rich! Slots: Official Trailer
Supporting content created for the Zynga partnership with The Price Is Right. I contributed to the development of the end card, aligning visuals, pacing, and messaging with the trailer and overall campaign. The spot features a player moving through Hit It Rich! Slots, transforming costumes as she explores different themes and machines. The narrative script highlights several fan-favorite slot adventures, ending with a strong call to action for new players.
“A Lannister Always Pays His Debts”
A comedic TV and CTV-ready promo for Game of Thrones Slots Casino. I created the concept, wrote the script, and directed the production remotely in partnership with AirTraffic, guiding performances, retakes, and final edits despite a tight budget. The spot uses humor and iconic Game of Thrones references to highlight the excitement of conquering kingdoms and earning legendary rewards.
Ryhan is a thoughtful and highly creative leader who understands the power of brand, purpose, and perception. He uncovers insights in unexpected places and builds strategies that balance user motivation, performance, and brand integrity. He leads with clarity and structure while supporting his team with empathy and care, always bringing out the best in others.
Emma Clarkson-Short, Creative Strategist
Colleague @ Zynga (2021-2023)
TPIR Showcase Showdown x Hit It Rich!
Creative direction and content development for a 15-second sponsored segment promoting Hit It Rich! Slots on The Price Is Right’s Showcase Showdown. I wrote the script, edited storyboards, and guided the creative execution to integrate seamlessly with the show, including lower thirds and the in-episode video content, running throughout February 2024.
